Youve seen it happen. You want to be part of the explosion. You want part of the rock. But how do you get there from well, here? Two words.

Referral Marketing.

With every contact, if theyre interested, ask for referrals. If they are not interested, ask for referrals. Ask for referrals from family and friends, family, enemies, and neighbors.

Put your referral contacts on paper, list who referred them and something about the person. Announce your referral as you introduce yourself, your business, and your purpose to them.

Hi, Im Jan with Referral Marketing, our friend Julie gave me your name, Peter. She said you might be interested in talking with me about referral marketing. She was extremely impressed with your dog Bozo, tell me about him. Youve just made a friend because you knew his name, a friend introduced you, and you asked about his dog (or whatever interest Julie told you about him).

Your secret weapon with referral marketing is the introduction. The breakthrough is in your follow through of continuing to be interested in what you can do for them.

Peter, Bozo sounds like an amazing Animal, Julie mentioned you like to show him at Dog shows, and Ive got a product that might help you accomplish that. With Referral Marketing our purpose is networking and building business contacts. What would you think about meeting so I could show you how to get contacts within your area of interest who would be helpful in getting Bozo into the State Supreme Dog Show? You do, by the way, have to do your homework and know how Referral Marketing (your business) can help him with his area of interest and have a plan for making the sale.

Never make promises or imply something that you cant do, but if you know your product, and you have an open mind about what it can accomplish, you should be able to find something that you can do for this client, once you begin to know more about them.

Whatever your product is, you need enough variety and open doors to get you to the point of sale. Sell one product to this customer, make him happy with that product and bring him back for more. Dont forget to ask for Referrals.

Peter, do you have any friends who might be interested in Referral Marketing? Id sure like to help them out too. And start writing your list of referrals.

Send Peter a Thank you note for the referrals hes given you and the business youve gained from his sale.

Simple marketing strategies equal explosive income. The Secret to building a solid business is in your marketing foundation. Put the basics together the right way, with the power to motivate and impact your market and your business will stand tall and profitable on a strong foundation. Marketing Guru Jan Verhoeff shares the SECRET to explosive Impact Marketing at http://janverhoeff.com